OOH | POS | SOCIAL | WEBSITE
In 2021, we launched Pepsi’s “Full of Detroit Soul” campaign. We partnered with four local artists and an emerging Detroit filmmaker to capture the spirit of the city, documenting the journey along the way. Each artist produced an original piece reflecting their personal interpretation of Detroit Soul. Once everything came together, we shared their stories and showcased their art across the city with a series of billboards, adding even more to Detroit’s already rich art scene.
That summer, we continued building momentum by helping spotlight Detroit Soul during Detroit Black Restaurant Week. Through a mix of out-of-home placements and media, we showcased several local businesses, alongside both short-form and long-form content honoring the story of Joe Louis Southern Chicken.
As the creative lead, I developed POS materials, social content, and website assets, while also overseeing creative execution across the broader campaign.
AWARDS:
2022 Gold Effie - Omni-Channel Shopper Solution
2022 Silver Reggie - Local, Regional or Market Specific Marketing
2022 Gold ADDY
ENVIRONMENTAL DESIGN
We brought love, inclusion, and progress to life at Foxwoods Resort & Casino. The Bubly Rainbow Suite was designed as an immersive experience, featuring playful, interactive elements like a custom rainbow couch shaped after bubly’s signature smile, a fully stocked in-room bubly bar, and a glowing Bubly rainbow wall. Guests could also capture the moment with a magic mirror offering personalized photo designs, all surrounded by a rich collection of LGBTQ+ art and photography.
As Creative Director, I contributed to the concept development, interactive experience design, and spatial planning for the installation, bringing the vision to life.
For a limited time the room was fully bookable, giving guests the chance to experience it firsthand. Following its debut, the installation generated strong positive press and drew attention from local influencers, helping spark widespread excitement.
AWARDS:
2022 Bronze ADDY - American Advertising Award
POS | MERCH | LABELS
We worked with Captain Morgan to tap into the holiday spirit with a campaign built to put consumers in charge of their own celebrations. From eye-catching retail displays and personalized bottle labels in stores to playful sweaters and onesies, we gave people all the tools they needed to holiday like a captain. I contributed to the design and conceptual development of key campaign elements, helping bring the brand’s bold and fun personality to life across both retail and experiential moments.
IN-STORE DISPLAYS
For the 2025 return of ZOA Energy’s holiday flavor, “Dwanta’s Holiday Punch,” we set out to make a bold impact at retail with a disruptive, eye-catching seasonal display. We also needed to creatively bring Dwayne Johnson’s holiday alter ego, Dwanta, into the experience in a memorable way. These concepts showcase how we translated that vision into a dynamic in-store presence. I contributed to the design and conceptual development of these elements.
ENVIRONMENTAL DESIGN
In November 2018, PepsiCo hosted it’s first Hispanic Growth Summit. We helped create an immersive experience that explored the impact of Hispanic consumers and how brands can better connect with them.
From concept to execution, we built the event from the ground up—creating the name, logo, and full visual identity, and extending it across the color system, wayfinding, environmental design, and every touchpoint throughout the three-day experience.
OUT-OF-HOME DESIGN
The “Super Bowl State of Mind” campaign, backed by an expansive media push, delivered messaging tailored to the city’s energy and spotlighted the excitement building just beyond NYC. We painted the town blue, and transformed locations like Times Square, Broadway, and Grand Central, fueling a citywide buzz and a renewed sense of pride. The impact reached far beyond the streets, earning front-page coverage in The New York Times and USAToday.com. I contributed to the design of the OOH visuals and coordinated all media placements.
POS | SOCIAL | DIGITAL GAME
Lay’s partnered with Leagues Cup to excite soccer fans with an instant-win game offering match tickets all season long. We developed vibrant, soccer-themed visuals that highlight the dynamic partnership between Lay’s and Leagues Cup, featuring Lionel Messi as the face of the program. To score tickets to a game of your choice, fans can play our interactive digital game, where they kick a soccer ball past the goalie for a chance to win.
ENVIRONMENTAL DESIGN
We created and designed this Bubly branded space as a lively, inviting retreat where Oregon State University students can relax, socialize, and recharge between classes. Every element balances comfort with playfulness— a wall-mounted oversized Connect Four game, fun chairs, a retractable table, a bold orange couch, board games and vending machines stocked with PepsiCo snacks and drinks for an easy grab-and-go break.
I contributed to the concept development of the in-room elements, as well as the overall design direction and spatial planning, helping create an environment that felt both engaging and functional for students.
OUT-OF-HOME DESIGN
We were tasked with creating unique, fun, and creative music-themed billboards for the iconic L.A. Forum. Pepsi wanted to build excitement and create a strong presence within the space. I hand-drew the visual elements and custom typography for the billboard, helping bring an energetic and music-inspired feel to the final designs.
